If you’ve ever heard the term personal branding you might rightly raise a skeptical eyebrow and ask yourself “– are you for real?”

You also might rightly ask about how that concept could apply to you and your career.

I’m on the same page as you here.

I think the term gets bandied about far too much in the careers sector. You’re told you need a strong personal brand because the workplace is splintering. Full time jobs are fast disappearing, and you need to market yourself strategically and professionally to secure your future in an uncertain world.

The term personal branding is often used as a replacement for the hard work you do need to invest if you’re to find something rewarding and meaningful to you.

So, what exactly is personal branding?

Is it just a s*xy re-brand of a resume or LinkedIn profile writing service?

Is it worth paying top dollar for?

Or are you falling victim to clever marketing if you do?

Let’s break it down.

So, branders will say you have a strong personal brand if you’re remembered after you’ve left the room.

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I love LinkedIn.

It’s help me build my brand, find clients (and friends) and take my business to a global audience.

However, last week I was interviewed for an article for the AFR around why people were posting many more videos and selfies on LinkedIn than they were a few years ago.

How much is too much was essentially the question.

Check it out here. It’s a terrific piece: “Choice Architect – Don’t get too emoji on LinkedIn”

Now the irony of me commenting about going overboard on LinkedIn for this article was not lost on me – given the journalist would have checked out my credentials and LinkedIn profile, and read some of the content I’ve put out.

But it is a big question – how much is too much?

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If you’re in a job that no longer serves you, but don’t seem to have the mojo to make a move, then I have something special to offer you.

But first, tell me if any of this sounds like you….

You’ve stopped talking to people about how much you hate your job, because you know you’ve talked too much already and you sense they’re inwardly rolling their eyes.

You feel drained at the thought of going into work, and that feeling starts earlier and earlier on the weekend.

You can’t see anything else within the organisation you want to do.

You know you don’t want to do what you’re doing now, but not sure what else you can do.

You’re much more excited about what you’re doing outside of work, compared to what your job actually involves.

You feel different from your co-workers in ways you cannot articulate.

Everything at work seems so familiar, nothing that happens could surprise you.

You keep telling yourself that work is just work, it’s wrong to feel so bad about it.

You’re tired, cranky and feeling overworked all the time.

You feel angry all the time and conversations play out in your head around what you could say to “them” the people who don’t value you.

You haven’t had the energy to apply for jobs, even though a few have popped up on your radar.

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So we don’t talk too much about how bad a bad job can be partly because I think there’s a lot of secret shame that hangs around these scenarios.

We put labels on things like “Mondayitis” or needing to take a “doona day” when we need to escape from jobs or a workplace.

But that seems to be as far as the discussion goes.

We sometimes write these feelings off as normal.

“It’s just how a job should be.”

I think we need to go deeper beyond just labelling things as almost normal and take a different type of action.

When there are so many fulfilling ways to work, doing something day in and day out for 8-10 hours a day, when that thing has no meaning for you, or that thing gives you no sense of accomplishment, as far as I am concerned, is accepting that this is all that you can do, or all you’re good for.

We live in a developed and economically prosperous country.

We do still have some choices.

And life is too short to be feeling what I have described above.

I think there’s a special type of awful feeling that’s associated with intellectually knowing we have a choice to leave a job that does not serves us, but somehow still not being able to make that move.

I’ve seen this in myself and I see this in my clients.

With all this in mind, I’d like to introduce you to the Jump Start Challenge.

I’ve developed this together with my co-host, Lois Keay-Smith Founder of Career Wisdom.

We’ve designed the challenge to help get you moving.

It’s a 5 day challenge where every day we’ll be sending you a question to help you unpack why you believe you’re stuck, and a small action to take to help get you unstuck.

The science behind this is you don’t need to be motivated to take action, your motivation comes after you take an action.

I’m super excited by this.

Because taking this one small next action, could be just the thing that changes your life.

Next Challenge Starts Jan 20, 2020: Click here to find out more.

 

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I don’t need to tell you but one of the biggest challenges that come up when you’re approaching people as part of looking for a job is the wait….and the wait….and the wait….and yes……….wait for it.

The wait!

Hours can feel like days and days can feel like weeks.

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This is not going to be a long post, but hopefully it will be an inspiring post.

I often find when I’m reaching out to connect with people on LinkedIn I sometimes get stuck.

I find myself thinking “why would this person say yes to me?”

The person in question usually has impressive credentials, a fantastic following and/or is hugely experienced.

I’ll sit there for a few seconds or so and then I just ask to connect anyway.

One of the reasons I do it is that I know from experience that I should not be surprised by who actually says yes.

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If you’re not getting many interviews and wondering whether your CV has disappeared down a BIG BLACK online hole – then you need to join me this FREE webinar.

I’m bringing you a live online preview of what we cover in the Straight to Shortlist Challenge.

I hope this session will be a real eye opener for you.

You’ll learn big data job search secrets from tracking of 16 Million + job applications. This webinar could possibly change the way you job search forever and drastically ramp up your chances of finding your next great job.

So on Wednesday May 29, we’re live and interactive online on Zoom.

Click here for more information and to be taken to the sign up page.

Join us and you’ll learn:

  • How likely are you to find a job if you apply online – and what happens to your resume when you do?
  • How are recruiters using LinkedIn? Is it really all it’s cracked up to be as a job search tool?
  • Who do recruiters really work for? Can you get them to help you find a job?
  • Just how many jobs are actually “hidden”

I’ll then be throwing open the curtains to what we cover as part of the Straight to Shortlist Challenge and answering questions you may have about the program.

I’ll also be offering a Straight to Shortlist sign up bonus for people attending the webinar.

So, to join us on May 29 at 8:00 PM Eastern Standard Time, click on this link and you’ll be taken to the sign up page.

If you have any questions at all, just let me know by emailing karalyn@interviewiq.com.au or calling 0439 595 687.

Karalyn

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