Ok, I am super excited to announce that I’m kicking off the next Straight to Shortlist Challenge on February 5.

I love running this program.

I love running it because it gives you the power to take control of your own destiny.

As part of the S2S Challenge I take you through the process of setting up a LinkedIn profile, identifying people who can help you with your job search and people you want to work for, then reaching out to them directly to arrange meetings.

No more wasting time with applying for advertised jobs.

We’re just finishing up the current challenge and have had some inspiring and exciting results.

For example…….One of my challengees had no profile on LinkedIn.

In fact she was very nervous about using LinkedIn.

But in the space of 1 month she has reached out and connected to 270 + people, including Telstra award-winning business founders and high profile CEO’s.

She wants to change from small business to working for a social enterprise and has just teed up a coffee meeting with a CEO – who responded to her message the same day it was sent.

Another challengee wrote such a sincere message of support to a thought leader in mental health, she got invited to connect for coffee even though my challengee had not even asked for a coffee at that point.

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So what can happen if you do the challenge?

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Ok, what are you waiting for?

2020 is a the start of whole new decade, right?

If you’ve stayed stuck in a job you hate, yet found it difficult to make your move – then here’s something that will kick start your momentum.

I’m SUPER excited to announce the first Jump Start Challenge for 2020.

It starts Jan 20.

Each day for 5 days we send you a provocative question to unpack why you might be stuck

Then we give you 5 actions to take to help you get unstuck and making your next career move.

You’ll be taking small steps you need to help you banish those back to work blues – for good!

Click here to find out more!

 

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Do people really say yes if you ask to meet with them for advice around getting your next job?

And do those meetings really turn into jobs?

The answer to both those questions is yes!

So, last night I did my very first LinkedIn Live video on networking to find “hidden jobs.”

Watch to learn:

– how many jobs are hidden – is it really 80%?
– what to say when you approach an employer for a meeting?
– who should you approach for a meeting?
– what do you say in that meeting to get people talking?
– how can you turn that meeting into a lead for a job offer?
– should you ask to meet someone immediately after they have said yes to your connection on LinkedIn?
– why do people struggle to do this alone?

And much much more.

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One of the big myths I hear time and time again is you need a great resume to help you find a job.

And yes, no doubt this is true.

A great resume can really help you define your value and clearly market that value to the world.

But there are times where a great resume is simply not enough.

The truth is that recruiters don’t tend to look at you when you don’t have recent relevant experience.

So if your background is out of the box somewhat, there’s really no point in waiting for them to call after you’ve submitted your resume.

Chances are they won’t.

And while I might be shooting myself in the foot when I say this, if you’re about to come to me for the miracle pill to help you get over the line, there are times when a great resume can only ever be your starting point to finding your next job.

Here’s why I say this.

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If you’ve ever heard the term personal branding you might rightly raise a skeptical eyebrow and ask yourself “– are you for real?”

You also might rightly ask about how that concept could apply to you and your career.

I’m on the same page as you here.

I think the term gets bandied about far too much in the careers sector. You’re told you need a strong personal brand because the workplace is splintering. Full time jobs are fast disappearing, and you need to market yourself strategically and professionally to secure your future in an uncertain world.

The term personal branding is often used as a replacement for the hard work you do need to invest if you’re to find something rewarding and meaningful to you.

So, what exactly is personal branding?

Is it just a s*xy re-brand of a resume or LinkedIn profile writing service?

Is it worth paying top dollar for?

Or are you falling victim to clever marketing if you do?

Let’s break it down.

So, branders will say you have a strong personal brand if you’re remembered after you’ve left the room.

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I love LinkedIn.

It’s help me build my brand, find clients (and friends) and take my business to a global audience.

However, last week I was interviewed for an article for the AFR around why people were posting many more videos and selfies on LinkedIn than they were a few years ago.

How much is too much was essentially the question.

Check it out here. It’s a terrific piece: “Choice Architect – Don’t get too emoji on LinkedIn”

Now the irony of me commenting about going overboard on LinkedIn for this article was not lost on me – given the journalist would have checked out my credentials and LinkedIn profile, and read some of the content I’ve put out.

But it is a big question – how much is too much?

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