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So you’re pretty chuffed with your job title and like so many others have included it in your LinkedIn headline.
The truth is, to make the right first impression, you need more than a fancy job title (and good dress sense).
The highly valuable headline space is your opportunity to self-brand and stand out.
It may be the one thing that prompts people to click through when you come up in searches.
Think of your headline as prime real estate for your career.
Here’s our take on how to construct a clickable and compelling LinkedIn headline.
The first step in what can be a daunting process is to decide what your motives are for being on LinkedIn. This will help you craft your headline.
For example you might want to:
– be found for a particular type of role (nailing the key words is essential)
– demonstrate how you add value to an organisation or individual
– seek new business opportunities or network
– aim to reposition yourself and your professional brand
Here are a few simple steps to creating a more compelling LinkedIn headline.
1. Write your actual profile first then draw inspiration from this for your strengths and ways that you add value. Do this as you may find common themes emerge as you are writing your profile
2. Look at job boards and search the job functions of LinkedIn to find the most common titles and key words employers use to describe your profession
3. Use tools such as worldle.net to create a word cloud of your recommendations. If people are consistently describing you one way, this will give you clues to your strengths
Be pragmatic with your LinkedIn headline.
Many jobs have fancy titles, however these may be meaningless to people outside of your organisation. So include your function in your headline, rather than just your job title.
For example, you may be a Senior Manager in an accounting practice.
However if I am looking for an Accountant, I will not type Senior Manager, I will type Accountant. You can still have Senior Manager, but you will need to include Accountant in your headline and other places to be found on this term.
Are you really a “Thought Leader”?
If you’re a CEO or Senior Executive and want to stand out as someone who brings a high level of leadership and innovation to your industry, you might include key words such “Thought Leader, Strategic Thinker and Innovator.”
A word of warning on this, though!
Only put words that you can put your hand on your heart and legitimately claim as yours.
Thought Leaders, for example, are people who have led thinking in their industry. They may have appeared at conferences, developed new categories, been published externally and so on.
Don’t waste the 120 characters with junk in your LinkedIn headline.
The headline is your 120 character opportunity to showcase what value you can add to an organisation, why you should be hired, or how you fit a perfect role.
Don’t be tempted to use “searching for new opportunities” or “looking for work” in your headline as this a waste of your valuable real estate.
If you desperately want to include your job hunting status, do so at the bottom of your profile summary, after people have seen what you can offer.
The thing about LinkedIn is that most recruiters assume that you are on there to be contacted. So the fact that you are available immediately is not an additional enticer to call you. Words in your headline help you be found in searches. Nobody types “looking for work in the search” function to find an accountant, for example.
There is also the silly and self-serving notion that the recruitment industry has, that the best candidates are “passive candidates.” So putting “seeking new opportunity” in your headline may actually do you more damage than compel someone to look at you.
Here’s our take on the meaning of some cringe-worthy LinkedIn headlines!
– Product Guy “Um does that mean a guy who makes hair products, uses hair products, or eats hair products?
– “Self employed” In what, the mind boggles?
– “Facebook, YouTube, Twitter” Yes, we’ve all heard of those little social media tools thanks for pointing them out
– “Info you can walk out and use” I wasn’t aware info could walk and that I could possibly use it
– “Clinical Application Development” What the???? I’ve got a headache thinking about it
– “CREATOR” what ??? The creator of mankind? Are you calling yourself God?
– “Between position” this just screams unemployed actor
We’d love to hear about the fabulous headlines you’ve found or come up with and whether you’ve had any success on LinkedIn.
Please share below.
Signing out now.
Emma: Headline Creationist, Strategic Wordsmith, Expert Title Advisor
Karalyn: Expert on Everything, Johnny Cash Lover
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After 10 years in corporate government roles Emma is now consulting to Interview IQ and helping people show their true potential through professional resumes, LinkedIn profiles and job applications. With a background in strategic business communications, Emma understands how to draw out the best in people, highlight what’s important and make an impact where it matters.
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