LinkedIn – Just for selfie-taking narcissists? Or a serious networking platform?

I love LinkedIn.

It’s help me build my brand, find clients (and friends) and take my business to a global audience.

However, last week I was interviewed for an article for the AFR around why people were posting many more videos and selfies on LinkedIn than they were a few years ago.

How much is too much was essentially the question.

Check it out here. It’s a terrific piece: “Choice Architect – Don’t get too emoji on LinkedIn”

Now the irony of me commenting about going overboard on LinkedIn for this article was not lost on me – given the journalist would have checked out my credentials and LinkedIn profile, and read some of the content I’ve put out.

But it is a big question – how much is too much?

via GIPHY

When do you cross the line between being informing or simply broadcasting to the world about how annoying you are?

I think it comes down to what’s relevant in what you say.

I’ve seen many people post relentlessly with the aim of getting into your feed so you don’t forget them.

They talk about everything.

While I might click on something they say that relates to a problem I am trying to solve. Or I might click on something that provides a new angle on something that frustrates me, if they give me surface level crap, then I never click or read again.

I then view their popularity in a very different light – because I know it’s likely they’re only working the algorithm.

We’re in the age of excessive selfies.

And information overload.

This to me means one thing.

Stop filling up my feed with click bait and crap for the sake of staying on my radar.

Instead give me something I can’t find if I do a quick Google.

Think about why you do what you do.

Explore what you’re genuinely curious about.

Create a product or service that’s truly remarkable.

Or think of a way that you can be of remarkable service and share that.

Do this and you won’t need to share every day.

But what you do share will get noticed by the people it’s meant to serve.

OK, Rant Over.