Want to approach an employer directly for a job? You need to address these 4 key points first!

Did you know if you approach employers directly you can significantly increase your chances of securing a meeting, and getting hired for a role?

In fact, research shows that if you are referred to an employer you are 10 times more likely to be successful in applying for a role compared to applying online.

That’s what this big data research by global software providers says here. Their analysis found that applying online for a role is almost the least effective method of applying for a job.

One reason for the success of a referral this is you don’t need to compete with the masses who simply submit their resume online on a job board or company’s career site. Employers do give you some brownie points for trying.

However it can be challenging to know what to include in an approach, if you do decide to make an overture to an employee directly.

And you do need to make it a decent approach. Not just a generic begging type letter.

So here are the key points I include in an approach to help an employer say yes.

1. I am specifically interested in your organisation because of reasons “a/b/c”
2. I understand from my research that “x/y/z” issues may be emerging challenges for you
3. I have a track record of delivery in solving those issues, and here’s some proof
4. My interest in your company is sincere, and I would really appreciate an opportunity for a conversation about the contribution I could make…

The success of this approach depends on the following:

• Hitting the right decision maker, or someone who can influence a decision
• Identifying the right issues through your research
• Having confidence that you can deliver what you say you can

There are so many places you can research your target.

You can review your network on LinkedIn for people who have had or do have connections with the company. You can read reviews online on sites such as Glassdoor. Seek also has an excellent company review platform. There’s traditional media and (I can’t believe I am saying this) – and old fashioned Google search.

The confidence, I believe, comes from some solid self reflection – about things you’re proud of contributing and the impact you’ve had. That way you can authentically identify whether you can add value to your target employer.

With this approach employers can pick the level of your sincerity by how carefully you’ve done your research and the consideration of your approach.

The good news on all this is that I have now launched my new training – the Straight to Shortlist Challenge which will help you do this.

Join us to get 5 meetings with your top 5 employers in 5 weeks.

The next challenge starts May 8th.

To find out more and how to join us – click on the button on the image below.