Love yourself, love your role or love the opportunity to create value? What’s more important in your job search?

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One of the biggest and most fundamental mistakes I see my clients make is to assume the job search process is all about them.

Sure it’s important to understand yourself, and insert an I into your marketing process as I wrote about here.

However like any marketing approach that “I” needs to lead pretty quickly into:

I understand your pain

Here’s proof that I can take that pain away.

I’ve had the greatest success with clients when we’ve developed a cover letter or email that’s outlined the employer’s underlying challenge or the pain experienced by a person in a role, then moved specifically into proof points that person can present to solve that problem in terms that are meaningful to the employer.

After that comes the “why this opportunity is exciting for me.”

So if your marketing material starts with what you want, and a list of your skills flip it around and focus on showing you understand what an employer wants.

As most people do not do this, you’ll quickly put yourself ahead of the pack.

K B

Karalyn is the Founder of InterviewIQ and chief champion for all her clients. Get personal coaching to make 2023 your most successful year yet. Check out our job search booster services here>>Give me smarter ways to find a job .