Global fame from guest posting
I love other voices on this blog apart from my own. In fact I am trying cut down on my workload and find people far more talented than me to help me out. So if you would like to write a guest post and win thousands of adoring fans, starting with me, read these guidelines below.
1) My audience is job seekers from all over the world. They’re smart, professional and looking for help.
2) I will most likely edit these articles – hopefully only lightly. Please read the style guide below.
3) I am happy to include links. But too many links look spammy. Please don’t spam me or my readers.
4) Please send me a short bio and photo with a link to your site. I’ll include it at the bottom. Photos are not compulsory, they just make you look human.
If you’re a new writer, these are suggestions to help you find your feet – pardon the cliché. These are guides, not rules – apart from the passive voice the weasel words rules. I loathe passive voice and weasel words and so should you.
My readers want to know what you think – make that what you really think!
Please give some of yourself in these articles. Real life anecdotes work well. It helps people understand how they can apply your advice to their own situation. Some of my most popular articles are real life stories.
People come to this blog looking for real insights and expert opinion – that is, something beyond “have a firm handshake” and “arrive on time to the interview.” Controversy is good. Don’t be afraid to share.
Some of my most shared articles are when I have shared things that have not worked for me.
Don’t be a doormat
No passive voice.
If you don’t know what this means, look at this example:
This post was written by me = passive (zzzzz)
I wrote this post = active (tick, tick, tick)
Talk to my readers
I am happy if you use “I” and “you”. Just as I have done here.
No weasel words
My aim here is to cut through corporate speak. It’s impenetrable, untranslatable and I have regularly ranted about this on other places on this blog Here’s the outcome of one of these rants. Don’t get me started.
Think re-tweets in your headline
Yes. I am a slave to social media fame. If you want your post to go viral, then you need to write something enticing in your headline.
Your headline should be clear, compelling and demand to be clicked.
If you are writing a how to article, include a key word that Google may love. By this I mean, think about what someone may type into a search engine to find your article.
Use plenty of verbs and nouns
The point about writing is to be understood. Keep sentences short. My philosophy on writing is that you gain credibility with content, not necessarily with the number of syllables in your words.
Ask for participation
Invite people to comment, disagree, or violently protest! The best blog post is one that challenges or informs.
On that note please contact email@example.com for more information.